Attract the right prospects with fully-managed, ongoing strategic Inbound content.
You may already understand the power of offering an Inbound experience for your prospects. Regardless, you know that you need to create genuinely insightful, relevant, helpful content to engage your audience the right way.
The world of content has changed. It's not about pumping out a bunch of keyword-optimized content. It's about establishing topic authority with genuinely helpful and relevant information that addresses your prospect's interests for every stage of the Buyer's Journey.
Done properly, it makes for a more customer-centric experience by offering a clear, frictionless path forward.
Out of the weeds and in-market.
It's wonderful to think about having all sorts of actionable content that will help you engage new and existing prospects. The issue is, who is going to manage it, keep it on track, and ensure that the strategy is reflected properly in its execution? You probably already have a million things on your plate. Your team is likely already stretched.
Our job is to manage all of this for you. By working with us, you'll gain access to strategic leadership with roots in Enterprise B2B marketing strategy, a dedicated Account PM, and a back-end of over 20 senior writers and 5 designers to ensure that all the trains keep running.
You can be updated as little or as often as you want. We share a Project Content Calendar that can be accessed by anyone on your team at any time to see the status of content development, and a list of planned topics.
How we help.
We ideate and produce strategic Inbound content with Campaign, Quarterly, or Subscription packages.
These can include, but are not limited to, core campaign assets (eBooks, white papers), blogs, social posts, videos, case studies, infographics and more.
We offer strategic support to ensure that these executions all fit into a clearly ideated integrated marketing strategy that's designed to help you increase brand awareness, build topic authority, and generate opportunities with more new prospects.
Who we help.
We work with national and international organizations in a variety of industries. While we specialize in Enterprise-level B2B for tech, telecom, finance, and HR, our work has touched many industry verticals.
The way to get started is to have a simple conversation about your goals and objectives.
Once the strategy is established we can get things up and running quickly for you, so that we can start filling your content funnel.
Can Inbound content still help us if we are not yet doing fully integrated Inbound marketing with automation?
Yes. It's never too early or too late to begin thinking about Personas and the Buyer's Journey when creating content. Ultimately, it's about producing actionable content that will be useful to your prospects.
Think of your content library as an asset that you build and reinforce constantly. This helps you establish organic SEO equity, which these days, is all about establishing 'topic authority'.
We recommend creating a content map of existing and planned resources to help you map out how to make the most of your content strategy. We can help you to audit your existing content and plan your strategy, quarter by quarter.
How frequently should we be posting content?
Quality and relevance is always more important than quantity. Having said that, four posts per week is a minimum cadence to aspire to. Our clients typically choose between one to three posts per week.
Our solutions are quite technical and/or industry-specific. How can you understand, capture, and reflect the value?
Our senior writers have deep experience creating Enterprise-level B2B content. That means that they are particularly skilled at grasping multi-faceted, industry-specific value propositions, and distilling them in a way that makes them relatable to your prospects.
In addition, we interview internal and external SMEs (Subject Matter Experts) to make sure that our understanding - and expression of - key value propositions is on point.
Our senior leadership is involved in all content review to ensure that communications strategy is expressed in every piece of content.
What's the difference between 'content' and 'inbound' marketing?
That's a logical question – one we've been asked a few times. Here's the answer.
The first step is a conversation to discuss your goals.